Mohamed Boukherouk has 20 years in the tourism sector.
Previously, he was a travel agency manager and had the task to develop the production and the performance of the travel agency both in cultural tourism and MICE.
From 2015, he is professor-researcher of tourism, geography and innovation related to tourism at the Higher School of Technology (Cadi Ayyad University Marrakech, Morocco). He can bring expertise in micro and macro domains related to tourism.
Prof. Dr. Mohamed Boukherouk
Presentation Title: Creative tourism and destinations resilience, analysis of the case of the CreativeFriendly label of the Essaouira
Teacher-researcher Applied Science Research Laboratory environment and sustainable development (SAEDD) Essaouira Higher School of Technology Cadi Ayyad University Morocco, Morocco.
Past Speaker